Portfolio 2026 · Mumbai

Hi, I’m Sharadha.

Social Media Creative Director & Strategist

I turn trends and analytics into scroll-stopping Reels, campaigns and content calendars that grow followers, engagement and revenue for celebrities, fashion and hospitality brands.

Reel for @VVunseen Reel for Vijay Varma▶ 7.5M Reel for Caffeinated
31Mviews on a single Reel
1M+combined audience
Reels ✦ Content strategy ✦ Creative direction ✦ Content calendars ✦ Organic growth ✦ Scripting ✦ Trend research ✦ Reels ✦ Content strategy ✦ Creative direction ✦ Content calendars ✦ Organic growth ✦ Scripting ✦ Trend research ✦
3–5years leading social strategy
1M+combined audience across brands I run
31Mviews on a single celebrity Reel
3.2Morganic views on my own channel
Selected work

Content that gets watched.

CelebrityIdeation + edits

Vijay Varma

Ideated and edited Reels for actor Vijay Varma’s page. One of them has passed 31M views.

31Mviews
7.5Mviews

Tap a Reel to watch it on Instagram

FashionBrand content

Mufti Jeans

Texture-led, styling-forward visuals that give the menswear brand a distinct, editorial feel.

Mufti campaignMufti campaignMufti campaignMufti campaign
Discover Resorts ReelDiscover Resorts ReelDiscover Resorts Reel
HospitalityReels

Discover Resorts

Festive, people-first Reels that sell the stay experience, not just the rooms.

Tap a Reel to watch it on Instagram

CreatorShort-form

Caffeinated

Personality-led Reels with strong hooks, clean framing and talent at the centre.

Tap a Reel to watch it on Instagram

Caffeinated ReelCaffeinated ReelCaffeinated Reel
Bloom & Tales Reel
Bloom & Tales Reel
Bloom & Tales Reel
BrandSeasonal campaign

Bloom & Tales

Styled, seasonal Reels, including a Valentine’s campaign, with a warm and consistent look.

Own channel100% organic

@sharadhacakes

I built my own food-creator page from zero (2021–23). My Masterchef India S9 audition Reel hit 3.2M views.

3.2Mviews
763Kviews
766Kviews
Top Reels on @sharadhacakes with 3.2M, 763K and 766K views
Sharadha S
About me

Strategy brain. Architect’s eye.

I lead end-to-end content strategy, creative direction and organic growth for brands, celebrities and hospitality clients with a combined audience of over 1 million followers.

Five years of architecture training taught me composition, storytelling through space and obsessing over detail, which is why my Reels look as good as they perform.

Experience

The path so far.

Senior Social Media Manager & Creative Director

The Hype Capital, Mumbai

Freelance & UGC Creator

Multiple brands including HDFC and Myntra

Content Creator, @sharadhacakes

Content building and creation from scratch; Reels up to 3.2M views

Junior Architect

Design Creation, Mumbai

Practising Architect

Enigma Designs, Mumbai

Bachelor of Architecture

Anna University, Chennai

Skills

My toolkit.

Strategy

Content strategyCreative directionContent calendarsTrend & analyticsScripting

Production

Meta EditsInShotVN EditorCanvaPhotoshop

Platforms & AI

Meta Business SuiteInstagram ReelsClaude

Also: communication · problem solving · time management · teamwork · organisation · adaptability · analytical thinking · emotional intelligence

Open to opportunities

Let’s make something people watch.

ssharadhaprakash@gmail.com

📍 Mumbai, India